HYBE, BTS’s agency formerly Big Hit Entertainment, decided to join a large company, Ithaca Holdings, and hold all the shares of Big Hit America which is worth approximately IDR 22 trillion.

According to a press release on Friday (02/04/2021), HYBE has officially joined Ithaca Holdings, a media and entertainment investment company founded by Scooter Braun. That way, Ithaca Holdings will become a subsidiary of American HYBE. Siaran radio

Scooter Braun as the founder of Ithaca Holdings will also become part of HYBE by becoming a member of the board. With the merger of these two giant companies, it is hoped that the artists under their auspices can have a closer relationship and forge closer cooperation. Sejarah radio dan televisi

Ithaca Holdings made headlines when buying Taylor Swift’s music catalog for 300 million US dollars, or around Rp. 4.3 trillion. This company is also listed as the owner of SB Project, the agency that houses several world musicians such as Justin Bieber, Ariana Grande, Demi Lovato, and many others.

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Bang Si Hyuk as the chairman and CEO of HYBE stated that the joining of the two companies marked the start of a new adventure for the two companies. Acara televisi

“The two companies will work closely together by enhancing our proven track record of success, knowledge and expertise to create synergies, go beyond boundaries and break cultural boundaries,” said Bang Si Hyuk.

He also expressed that fans can look forward to the new paradigm of partnerships that will be built in the music industry from HYBE and Ithaca Holdings.

Scooter Braun also added that this collaboration was the first to be carried out.

“This will be the first time that HYBE’s innovative and curated systems will be integrated in the US market at the start of an artist’s career. Plus, it will help us continue to advance the careers of the artists we have worked with,” said Scooter Braun. Peralatan dan Perlengkapan Rumah Tangga

Braun also revealed that this collaboration was an opportunity for them to make history and be more innovative and evolve in the music industry.

With the merger of the two companies, HYBE also hopes to accelerate the entry of their artists in the US music market through the expertise possessed by Ithaca Holdings.